Who's shipping on Keel.
Three different starting points, the same foundation underneath each one.
Agencies
Bill client work, not plumbing.
Every client project starts from the same foundation, auth, billing, and teams already wired, so the hours you bill go toward the feature the client is actually paying for.
Internal tools teams
Skip the parts nobody asked you to build.
Internal tools rarely need a custom auth system or a billing flow, they need a working app shell fast. Keel gives you that shell with real RBAC already enforced, so you can focus on the actual internal workflow.
Indie founders
Validate the idea before you validate the auth flow.
The riskiest thing about a new SaaS idea is usually the idea, not the session management. Keel gets you to a deployed, working product in a day, so the weeks you'd spend on infrastructure go toward finding out if anyone wants what you're building.
Your idea deserves a head start, not a setup.
Stop wiring auth, billing, and teams from scratch, and start shipping the thing you actually care about.