Keel
Use cases

Who's shipping on Keel.

Three different starting points, the same foundation underneath each one.

Agencies

Bill client work, not plumbing.

Every client project starts from the same foundation, auth, billing, and teams already wired, so the hours you bill go toward the feature the client is actually paying for.

Resell rights on the Team and Agency tiers, no per-project relicensing
White-label the dashboard shell in an afternoon, not a sprint
One codebase to keep current across every client build

Internal tools teams

Skip the parts nobody asked you to build.

Internal tools rarely need a custom auth system or a billing flow, they need a working app shell fast. Keel gives you that shell with real RBAC already enforced, so you can focus on the actual internal workflow.

Team-scoped permissions out of the box, no ad-hoc role checks per route
A real admin panel for the tooling your ops team will actually ask for
No subscription billing to rip out if you don't need it

Indie founders

Validate the idea before you validate the auth flow.

The riskiest thing about a new SaaS idea is usually the idea, not the session management. Keel gets you to a deployed, working product in a day, so the weeks you'd spend on infrastructure go toward finding out if anyone wants what you're building.

One-time price, no infrastructure meter running while you find product-market fit
AI credit system already metered, if your idea needs one
Deploy to Vercel same day, env validation catches missing keys before prod does
Ready when you are

Your idea deserves a head start, not a setup.

Stop wiring auth, billing, and teams from scratch, and start shipping the thing you actually care about.